How to make-up for a shooting
I always encourage my clients to see a professional makeup artist before a shooting. A pro knows how to apply makeup for the best results on camera, for example he/she can perfectly match the foundation with the concealer and blend them with the skin tone. A pro also knows how to contour in order to bring out the right amount of shadow or highlight.
Moreover, having a professional artist taking care of your looks brings out the best of you and ensures that you will feel more confident than ever! Every photographer knows what a great feeling is to photograph someone that feels great and confident!
Nevertheless, if a professional makeup artist is not an option, here are some tips for a camera-ready look that you can achieve on your own:
Prepare your skin. Sleep well and drink lots of water. Be sure to start with a clean and moisturized face!
Apply your makeup in a room well lit with natural light. You may have to choose a room other than your bathroom but good lighting is essential to a good, smooth application of makeup.
Use primer before applying your base to create a smooth canvas by concealing large pores, uneven color and texture, and fine lines. A good primer is just as important as a good foundation.
Some great primers to use under your foundation:
M.A.C. Prep and Prime, Benefit That Gal Brightening Face Primer, Benefit Porefessional, Smashbox Photo Finish Foundation Primer, Makeup For Ever’s HD Microperfecting Primer, Rimmel Fix Perfect Primer, or L’Oreal Studio Secrets Professional Secret No.1 Magic Perfecting Base.
Stay away from mineral makeup for your portraits. Mineral makeup may be ideal for everyday use, however, in portraits it can give a very distinct and undesirable glow or shine. A matte finish is more desirable than a glow in photoshootings. When applying your foundation use a damp sponge or foundation brush rather than your hands, in order to avoid uneven coverage or streaking.
Set the foundation with a translucent matte powder to banish any shine. M.A.C Prep and Prime Transparent Finishing Powder or Revlon Photo Ready Translucent Finisher are both great.
Eyes: Avoid shimmer or glitter. Use matte or satin neutral shades to bring out your eyes. Trendy or dark colors are complicated to apply and can cause your photos to look dated. A golden brown plays up almost any eye color. Be sure to blend well the color for a more natural look.
When it comes to eyeliner upgrade to liquid liner. Even if you usually use pencil, liquid will define your eyes better for photos and can still look natural; just trace a thin line extra-close to your lashes, being careful not to line the inner rim too heavily as this will create a small looking eye. It is best to just line the lash line creating a full looking lash. A brown or dark brown eyeliner is a good choice.
Choose waterproof, meaning sweatproof, black mascara. Apply two coatings. Using a fresh mascara tube helps not avoid the drying that can lead to clumpy lashes. Remember to wipe off any excess mascara on the tube before application.
Selecting a blush color: choose a shade that resembles the flush you have after exercise or laughter. Again, stay away from glittery or shimmery shades. Apply the most vibrant part of your blush on the apples (where you smile) of your cheeks and blend upward on your cheek bone. Blush needs to be applied a bit heavier than normal for portraits because the camera has a tendency to wash out the color. After applying your blush take a large fluffy brush with no product and blend once more for a more natural finish.
Brows: Reinforce them. Brows bring out the bone structure in photos, so subtly sketch them in with a bit of pencil. They tend to disappear in photos, especially the tails.
Lips: keep it naturally colored. Just use a neutral colored lip pencil and line and fill in the lip. Then apply a blush colored gloss lightly over the lip concentrating the application in the center and blending out toward the corners of the mouth. If you prefer lipstick choose a color that enhances your existing lip tone.
When finished with your look, give a final dusting of translucent powder lightly over your entire face to set the look.
General tips: Make sure you keep the concealer, powder, lipstick and lip gloss handy during the photoshoot for touch-ups.
Mind your neck. If you stop your foundation at your jawline, your face-neck color difference could be noticeable in photos.
Mix under-eye concealer with a bit of foundation before applying. This helps prevent skin-brightening concealer from popping out and looking too white when a flash hits. The flash of a camera will bounce off of makeup, so it’s important that your blending of concealer is harmonious with your foundation.
Frame your face. Dust a sheer bronzer (like Bronzing Powder) just around the perimeter to flatteringly shape your face and take the focus off your forehead.
Get some power powder. If you always have major T-zone shine and regular powder doesn’t cut it, try a blotting powder.
Brighten your blush. Don’t be scared to go a bit brighter, just be sure to blend around the edges, and choose blush that has gleam but not noticeable sparkles.
More is more, but keep it natural!